investor relations deliverables
The content posted on this page represents work I completed in the Financial Investor Communications Emphasis, which I completed in my public relations degree. The concept was simple, to develop deliverables for a fictional company called “Sunshine Products”, unless otherwise noted.
Any content that refers to Sunshine Products should be considered a hypothetical educational exercise. Any reference to a real company draws upon information sourced directly from the company website or media coverage.
To view each document, click on the image to open a PDF in a separate window.
Bad News Press Release: Write a press release explaining a delayed project.
CEO Press Release: Announce the promotion of a new CEO, who formerly was a COO.
Earnings Call Script: Write a script for use by the C-Suite during the earnings call.
Pitch memo: Craft a pitch memo to a hypothetical journalist
CEO Talking Points: Create a list of talking points explaining the delayed project.
Social Media Post List: Develop social media posts and content to promote a merger.
C-Suite Memo: Write a memo covering a rival bid to prevent a planned merger.
Investor Fact Sheet: Design an attractive fact sheet of a real publicly traded company.
Merger Press Release: Announce a planned merger between two rival companies.
Earnings Release: Announce quarterly earnings and include important info.
Letter to Shareholders: Create the annual letter to shareholders from the CEO.
Op-ed: based on a current event at the company researched for the fact sheet